Founder. Gemologist. Lifelong student.
Alice is the founder of Lucky Jewellery and Yu Yi Ren — an NGTC-certified gemologist, jadeite educator and UK-based Malaysian Chinese entrepreneur, based in Plymouth, United Kingdom. She is building an education-led jewellery ecosystem, and every piece on this site passes through her hands.
- Founder of Lucky Jewellery and Yu Yi Ren / 玉意人.
- NGTC-certified gemologist.
- Jadeite educator.
- UK-based Malaysian Chinese entrepreneur — based in Plymouth, United Kingdom.
- Lifelong learner, building an education-led jewellery ecosystem.
The complete founder story is being prepared from an interview-based narrative and will appear here once Alice has personally approved the final wording.
- Learn Before You Buy.
- Buy With Confidence.
- Collect With Pride.
Eight values, one standard.
- Authenticity
- Transparency
- Education
- Long-term Relationships
- Professional Knowledge
- Scientific Gemology
- Luxury Experience
- Community
- Every piece is professionally selected by an NGTC-trained gemologist.
- Natural characteristics are disclosed through words, photos and videos.
- Certificates, when included, are always issued by independent laboratories.
- Our carving lead is a national-heritage master carver listed in China's National Talent Pool.
We source, select and present fine jadeite, 18K jewellery, diamonds and pearls for customers in the UK, Malaysia and the international Chinese-speaking community. Many of our jadeite pieces are one-of-a-kind. When a piece is sold, the same combination of colour, texture and character rarely returns.
TrulyLucky Ltd, UK company number 14490832. Registered trade mark: Lucky Jewellery.